Well, "Google" rolls off the tongue much easier than "Duck Duck Go". "Duck Duck Go" is also hard to "verb", as it were. I don't have a problem with the mentioned silliness of the name, I just think it's too long and hard to say/write.

Duck it! Working on shorter domain names...we have dukgo, though that isn't that memorable. I hope to have something soon though.

I'd say get something that you can easily say, spell, and use as a verb.

bloip gibbit erdle jopple etc etc But rebranding does seem a big job to me.

It's amazingly motivating when you start seeing your startups name appearing as a verb on twitter searches :)

Rebranding is not too difficult if you don't get much traffic from organic search. It's a simple redirect and a notice on the page.

It's also not too difficult when you're small but gets more costly as time goes on. If DDG succeeds, the customer base it has now will be something like .00001% of it's users.

How would you like voidy.com?

not really. I'd just say I'd "DDG" it, or "double D", or "duck" it.

In the same way, I just type I'd 'fb' someone for 'facebook' someone.

It only rolls off the tongue because you're so use to it now. Same with other brand named that got verbed. Kleenex. Xerox., etc.

Double D would actually be pretty good brand. Could have a large breasted woman as the mascot.

That's called Evony.

I think if Duck Duck Go went with "double D" as their verb, they'd have to commit to a GoDaddy-style marketing campaign....

Who is Tara Ploughman?

The seriousness of DDG is to make damn sure that when someone types in the word 'dog' or some other simple search test, that pointed, relevant results are returned. And for that DDG seems to be getting better at each day.

He's been very upfront about who he is (one man operation) with zero interests in storing personal tracking information (the antithesis of Google).

He is serious.

Funny, the top result is the above HN post

Really? For me, the top result is an HN post from a year ago that precisely answers the question: http://news.ycombinator.com/item?id=554889

Anagram of Tara Ploughman: "Not Paul Graham".

Before the advent of Twitter, pg would attribute quotes to Tara Ploughman when he wanted to write one-sentence essays. (Since the advent of Twitter, he curiously has stopped writing one-sentence essays.)