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A comment on TV anchor says live on-air ‘Alexa, order me a dollhouse’. Parent comment

Re:TV anchor says live on-air ‘Alexa, order me a dollhouse’ by clouddrover on Saturday January 07, 2017 @04:05AM (#13343109)
> I don't really get the appeal of voice prompted ordering.

I think the goal from Amazon's point of view is to be the middle man in as many transactions as possible and to abstract away the payment from the acquisition of the product or service. The more you can abstract the payment, the more money people will spend. Like with credit cards versus cash:

http://www.nytimes.com/2016/03/27/your-money/credit-cards-en...

https://www.psychologytoday.com/blog/ulterior-motives/201001...

https://www.psychologytoday.com/blog/retail-therapy/201306/w...

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Re:TV anchor says live on-air ‘Alexa, order me a dollhouse’ by usrusr on Saturday January 07, 2017 @05:56AM (#13343452)
Amazon's point of view is pretty clear. The question was about why anybody else would want to play along.
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Re:TV anchor says live on-air ‘Alexa, order me a dollhouse’ by allover on Saturday January 07, 2017 @06:58AM (#13343675)
Convenience. The 'only a couple of clicks/taps' of GGP assumes user wants to fire up their device and go to Amazon.

It's undeniably easier to ask Alexa to order it, for repeat orders at least e.g. the dish soap example.

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