They are all Netflix shows.

As others have said. Pablo & Marco Polo. Piper Chapman from Orange is the New Black and Mike Wheeler from Stranger Things. (Won't make sense if you haven't seen the shows)

I can only confirm the first two, but they're the stars of their respective Netflix Original Series. The background and enemies are thematic to their shows.

pablo escobar is from their original Narcos. Music is adapted from show's theme. he is delivering cocaine and running from cops. Same with rest of them .