In my view optimizing productivity isn't necessarily mutually exclusive with other things you're trying to achieve. If productivity is very low then most other measures will tend to fall too though that may lag. The problem is that productivity tends to have poor visibility and is difficult to measure.

What I object to with all my heart is the "feature team" as the assembly line model of software "features". I.e. the software factory where features come in one end, get assigned to a random team, and product gets delivered on the other end. This model results in low quality, expensive, bloatware at best. It may or may not at any given time make some money. It's also not the model used, AFAIK, in most successful software companies.