Re:Emirates Has Invested $500M to Build a 'Fort Knox' of Wine
by thesehands on Thursday January 05, 2017 @05:16PM
(#13331956)
Totally, Bordeaux decided in 1855 which the best wineries were and the list is largely exactly the same now, a bottle from a first growth is naturally valued more than one from a lesser growth. Interestingly the critique of Robert Parker had so much weight to a wines price in recent years that negociants would wait to price their wines until the final score had been revealed by Parker.
However, the macro-wineries really upped their game in the last twenty years. Today, the bigger difference is that the macro-wineries are able to create at scale. More wine with lower per-bottle margins is a profitable strategy.
That said, there are some truly great wines out there at higher price points, but the real differentiation is how much has been produced.