Traditional news media is dying because advertisers are running to the internet, where they can get lots of highly targeted impressions and deep metrics for pennies on the dollar... perhaps that trend will turn around soon.

Advertising's tragedy of the commons isn't unique to the internet. Other media went through the same adoption cycle of over-promising followed by consumer backlash.

I'm hopeful we'll see advertisers return to the model of (mostly) blindly trusting their advertisers. It will be interesting to see how our largely ad-supported internet changes as a result.