For example you can't block all "Netgear WLAN" hotspots, but you can block all "Hotel Sunrise NY Guests" networks. And you can not block SSIDs similar to your private network simply because you are too lazy to specify the routers MAC in all your five devices.
But what if we are "Hotel Sunrise NY Guests"? Why wouldn't i use that name as a guest? I think if you want defensible randomization, you actually randomize it.
If you walk into Hotel Sunrise and start walking up to people and saying "I'm with Hotel Sunrise Guest Satisfaction, can I ask you some questions?" the defense "Well, I'm a Hotel Sunrise Guest and it was for my Satisfaction!" is not going to absolve you of any consequences that arise.
Actually, that's a completely different issue.
I think that because the area involved is so local, the FCC is optimistic unlicensed spectrum users can come to consensus on that matter, otherwise it's going to have to deal with it in the more explicit, costly, and user inconvenient manner that it has done so in the past with identifiers used over less locally constrained, longer wavelength frequencies.
I think optimism is warranted. If someone local to you is being a dick with your SSID, you use technical (protocol level) countermeasures to disrupt them. This has been standard practice for a decade. If the attacker uses those countermeasures against legitimate users, apparently the FCC is now willing to respond with financial countermeasures against the attacker if it can.
If there were somehow a situation where the FCC was technically unable to respond, like say the attacker had a swarm of invisible drones equipped with access points advertising your SSID, then it would be helpless. The only solution would be to wait for vendors to come together through the IEEE or IETF with a standard to thwart the evildoers. (Probably years)
And it may yet come to that. But for now, the FCC clearly represents, at least within the United States, that corporate evildoers cannot blatantly perpetrate denial of service attacks on public spectrum without fear of sanction.
Since no one owns the frequencies no one owns the SSIDs and there is no way to specify who is the legitimate user and who is the adversary. The only solution is if any one party just does not interfere in the business of the other.