Re:SpiderOakONE – Zero Knowledge Cloud Storage
by pvg on Monday January 02, 2017 @02:31PM
(#13303702)
I don't think you have to be a cryptographer to notice this and it makes you sound likes snake-oil salesmen even if you aren't. The misuse of 'zero knowledge' doesn't seem any clearer to non-technical users but it does a good job of confusing the sort of people you want recommending your product.
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Re:SpiderOakONE – Zero Knowledge Cloud Storage
by rarrrrrr on Monday January 02, 2017 @02:42PM
(#13303772)
Thank you. I'm all for switching if we can find a phrase that's accessible to non technical people.
Ideally it would be a phrase that's adopted by many sites, the press, etc. (as Zero Knowledge has been, for better or worse.) It should accurately convey the situation that 1) the data is meaningfully encrypted 2) the meta data is meaningfully encrypted and 3) only the customer has access to the encryption keys.