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Re:Once mocked, Facebook’s $1B acquisition of Instagram was ... by pjc50 on Friday December 30, 2016 @02:47PM (#13286853)
Why is Hacker news so popular, with its rudimentary comment system? The user community.

Instagram became popular with the right celebrities at the right time - someone internal to the company no doubt has the user acquisition timeline and has worked out who the "patient zero" was. This sparked a wave of people joining to follow them and has effectively supplanted OK! magazine and similar. Just have a look at the most popular accounts:

http://www.dailydot.com/debug/most-followed-instagram-accoun...

There's essentially two big themes represented there, female celebrities and footballers.

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