But how do you form the habit of shocking yourself when you behave in a way your self-discipline doesn't have an opportunity to engage?

We have a 5-day aversion course that you follow. The first three days are about awareness (tracking triggers, mindfulness, etc). The following days, you follow the program for 5 minutes, where you turn on the zap (manually or autozapper) while you do the behavior.

It's the same principle as when you over indulge on tequila, and suddenly the smell of the beverage makes you cringe. For our users, they feel the same way towards foods and candies --- the sight/smell of it becomes an aversion.

Exactly. But it seems our gracious host has disappeared.

On the plus side, if you order now, you'll get a bonus Pavlok free. Just pay shipping and handling.

I would lose a lot of money on each transaction if I offered that deal :p

but maybe I'd make it up in volume