Unfortunately, very few efforts seem to focus on immediately applicable solutions like this that solve the problem (if there is one) fundamentally.
None of the Big Tech companies for example (Google / Facebook / Apple / Microsoft come to mind) currently do application blinding where possible, as far as I know. All of them however are very eager to promote movements like Girls Who Code because it's generally good PR and (I think) because it increases the available labor pool for them.
But if I had to guess, I'd say these large companies are actually quite fair in their hiring processes. Discrimination at that step in the process seems to be more common at smaller or older companies. The worst, most blatant actual case I have seen was the IT dept at a medium-sized bank.
At FB and Google I'd guess "career advancement" is more susceptible to biases. As company tries to create "shallow hierarchies", the risk of competition devolving into the law of the jungle increases (but, as I said, only guessing. Have no experience with them).
How about blinding during resume screening? Replace female or male names with a number or made up names. Phone screening even maybe, using some kind of audio processing. I have never heard of these companies using any such process.
Edit: Looks interviewing.io did such a process, here are the results – https://blog.interviewing.io/we-built-voice-modulation-to-ma...
As for "Girls Who Code" as PR - does it increase the popularity of these firms with male coders, too? My personal impression with Google is that they are not interested in hiring male coders anymore...
I can't think of many scenarios that would give you that impression. Did google personally reject you for being a man?
I haven't seen any effort to attract male talent. Of course having more women on the team will probably make a company more attractive to men, but I doubt that is the only thing they should bank on to attract men.
Just kidding - I didn't write a paper about it, nor did I conduct a rigorous study. Most of the Google Ads I have seen came via various Google Twitter accounts, like https://twitter.com/lifeatgoogle (Life at Google seems to be dedicated to hiring people for Google).
So my filter bubble might be to blame. I haven't seen the video you mentioned which features a man.
(Edit: I just scrolled through the first several dozen tweets from "Life At Google - I think there is definitely a bias to only show female engineers there.... However, it is of course only one Google Twitter account dedicated to hiring, I don't know how many others exist. Maybe it was created explicitly to target women and minorities, but then maybe they should somehow say so).
Out of interest I googled the hits on HN for Holmes and 2016's other medical industry bête noir, Martin Shkreli. Holmes wins by 325 to 141, although I'd personally be hard pressed to say which of them was more terrible.
It's like arguing apples should be the same as oranges because they are both fruits.
That's not to condone the backlash, of course.
But perhaps we ought to stop focusing on identity politics - and start treating women as people, not tokens in our social engineering project.
Some was certainly deserved, although I'm not sure about the proportionality of the 20th "No, seriously, Elizabeth Holmes is a terrible terrible person!" - article.
Some was offensive, misogynistic, backwards bullshit that I can only hope is highly correlated with the writer's chances at next year's Darwin awards – like about 90% of anything ever written about Ellen Pao.
Some was in between – Marissa Meyer comes to mind.
I have no idea why about a third of men feel threatened by the whole idea, but I believe those are problems that need to be addressed offline. I've seen a few cases where some measures to reduce discrimination succeeded even with some initial scepticism. 1:1 talks seem to work quite well, as does starting with something blatantly obvious (dropping the photo requirement for applicants and blinding the names are two common options in my country). Once you get a team above a certain threshold (around 35% women I'd say) the whole dynamic shifts. Suddenly there's picnics and Tuesday morning runs and journal clubs etc. That's something that everyone notices and I believe it has dramatic impact.
The effects continue with any other measure of diversity you can introduce: having a few different nationalities around is an improvement, having someone with a completely different background can be a plus (met a 75-year old office manager once who was beloved at her startup) etc.