i thought that when icann allowed non-latin characters in URLs, they were going to limit it to only the ccTLD where those characters were in common usage - so ԍooԍle.ru would be valid, but ԍooԍle.com wouldn't be registerable.

am i misremembering, or did that plan change? this just seems like a phishing nightmare.

I actually just ran a query on a domain using Google Domains and was offered a .com variant of an existing domain with the only difference, the letter c with a Hacek (Ĉ). Phishing nightmare indeed.

Probably < $0. It's a deceptive domain of a strongly contested trademark - all the Unicode variants are probably just burner domains.

There's also Cyrillic o / о and e / е. And l can be substituted for the capital I or the digit 1. We're looking at quite a few different fake "google" domains. I doubt any of them will be worth a million bucks, they are not that scarce unless someone registeres all of them at once to squeeze the market.

Probably not much cause it'd look like гоогle.com or something else silly. The Cyrillic g character would stand out and most Russians would go to yandex before Google so accidental Russian traffic would be barely worth the effort. The print form of cyrillic that would be used in browsers just doesn't have a character to make the domain worth anything.

The vowels on the other hand look the same. ОO, eе, аa.