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Re:Show HN: SwiftGift – Send physical gifts to phone numbers... by kirillch on Wednesday December 21, 2016 @10:45AM (#13229942)
Hey! CEO of SwiftGift here.

Actually our acceptance rate numbers are well over 85%!

Reasons for such high success: 1. Sender can customise the notification message to their Recipient (calling them by a pet name or naming their anniversary etc). 2. Notification arrives directly from the Sender. Not from centralised number. Even if the Recipient does fear a phishing scheme (indeed this does happen) they will typically ask the sender what's up with their phone sending random messages. At this point the Sender explains... :)

The reputation is basically crowdsourced - the Sender explains everything to their Recipient :)

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