The world is not divided into rich tech elites who can afford the best, and uneducated, poor people whose only hope to join the tech revolution is buying the cheapest of the cheap. There is a huge segment in between.

It's true that Macs have never been the cheapest, but many, many ordinary people buy them none the less. Why? Maybe because a lot of people need a computer, but hate using it. So they choose to spend a little more to get one that is a little less user hostile. That doesn't make them feel dumb. Maybe even delights them from time to time by the many small considerations its designers have made for them.