Re:Tim Cook assures employees that Apple is committed to the...
by sangnoir on Tuesday December 20, 2016 @04:38AM
(#13218551)
> This was a private comm internal to Apple, not a public communication
PR departments (and governments) concoct and intentionally "leak" internal docs to the press all the time as a back-channel. This particular Apple missive reads like a press release[1].
I recently read an interesting article on how governments benefit from unsanctioned leaks as they provide cover for planned leaks. The same dynamic applies to companies, planned leaks are a mechanism for good PR that they do not want to be officially recognized as PR. I wish I could find the link, I can't find it in my history :-(
1. "The current generation iMac is the best desktop we have ever made, and its beautiful Retina 5K display is the best desktop display in the world."
PR departments (and governments) concoct and intentionally "leak" internal docs to the press all the time as a back-channel. This particular Apple missive reads like a press release[1].
I recently read an interesting article on how governments benefit from unsanctioned leaks as they provide cover for planned leaks. The same dynamic applies to companies, planned leaks are a mechanism for good PR that they do not want to be officially recognized as PR. I wish I could find the link, I can't find it in my history :-(
1. "The current generation iMac is the best desktop we have ever made, and its beautiful Retina 5K display is the best desktop display in the world."