Tim Cook assures employees that Apple is committed to the Mac

Re:Tim Cook assures employees that Apple is committed to the... by jpatokal on Tuesday December 20, 2016 @12:43AM (#13217750)

This was a private comm internal to Apple, not a public communication.

Also, in this situation, denial is the lesser of two evils. Because if there are rumors that "X is going to be killed", and you don't squash them, that's even more suspicious.

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Re:Tim Cook assures employees that Apple is committed to the... by sangnoir on Tuesday December 20, 2016 @04:38AM (#13218551)

> This was a private comm internal to Apple, not a public communication

PR departments (and governments) concoct and intentionally "leak" internal docs to the press all the time as a back-channel. This particular Apple missive reads like a press release[1].

I recently read an interesting article on how governments benefit from unsanctioned leaks as they provide cover for planned leaks. The same dynamic applies to companies, planned leaks are a mechanism for good PR that they do not want to be officially recognized as PR. I wish I could find the link, I can't find it in my history :-(

1. "The current generation iMac is the best desktop we have ever made, and its beautiful Retina 5K display is the best desktop display in the world."

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Re:Tim Cook assures employees that Apple is committed to the... by tedmiston on Tuesday December 20, 2016 @10:17AM (#13220486)

I believe that type of language is normal for its internal PR.

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