I live in Kansas City, and people here are pretty bonkers for it. Prior to Google Fiber we had AT&T and Time Warner Cable. I can't even begin to list all of the amazing features Google Fiber provides, and the service experience is far superior to the typical ISP. We recently house-hunted and Google Fiber is one of the must-have items.

I would guess that Google Fiber would give Alphabet wiggle room when it comes to net neutrality etc. They will have to buy content from Comcast and AT&T. They could end up competing on search and advertising against Verizon. I could see advantages to being able to argue legally that they also are an ISP as well as a media company and search provider. Just my opinion/hope though.