They're not without alternatives already though. In a changing environment to stay still is to fall behind.

And to move is to risk a quick death. I wished existing brands stopped innovating so much. That's e.g. what got Pebble killed.

Doubly so when a brand reaches infrastructure level - like Github, or arguably Dropbox. Just don't screw with the product that's working well. Not breaking things isn't expensive.

That's not as big an issue when there are network effects -- look at Craigslist. Plus, what killer feature is bitbucket going to add at this point to make everyone want to switch? They're practically the same product. All the major innovation happened years ago.

Clickable code view would be nice, e.g:

http://lxr.linux.no/linux+v4.9/kernel/async.c

Thanks for the idea. This would be awesome indeed. I've created an issue on GitLab for this: https://gitlab.com/gitlab-org/gitlab-ce/issues/25762

This would be wonderful.

don't they already attempt to do that though? i don't consider $7/month a large fee. (granted, they could probably get more subscribers at $3-5, but i'm assuming they landed on $7 for a reason)

They make vast more quantities off of actual businesses. The $7 repo fee is literally a soft wind on the face of Everest.