Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal
by x0x0 on Thursday December 15, 2016 @02:07PM
(#13187202)
Y! search marketshare is falling. I don't have the numbers in front of me, but I seem to remember their search revenue falling faster than marketshare, ie even their revenue per search is declining. Lots of Y!'s money from display/brand advertising on their site families, which is why Y! mail is so crucial. Unlike google where display ad revenue is on other sites, Y display ad revenue is on their sites: mail, dating, news, finance, sports, etc. Y! mail in particular was a key leg of this monetization strategy which is why its neglect is so appalling from a financial perspective. See also the giant RMX fuckup -- Y! should have been ADX/appnexus but yahoo did what yahoo does.
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