The 300 kcal of work equate to ~349 Watt hours as WolframAlpha will tell you, so if you want to produce that in a single hour you need to continuously put out 349 Watts.
Now we have put lots of humans on scientific ergos which can accurately measure work, and that is a very high number for a single hour for any individual. There is a chart here that gives you the kind of work rates achievable by category:
http://d4nuk0dd6nrma.cloudfront.net/wp-content/uploads/2009/...
It's normalized by weight but it's more accurately height, someone weighing 300lbs isn't suddenly going to produce more power than at a normal weight. The number you're looking for is "FT" or Functional Threshold, which is generally assumed to be around the absolute maximum average power sustainable for an hour. At the end of that you should fall over and puke your guts out. So for someone doing 350 Watts for a hour, that would put them at world class or domestic pro level.
[1] http://well.blogs.nytimes.com/2015/08/07/walking-vs-elliptic...
It'd be nice to have an outlandish comparison to put towards their claim.