If I get the last picture of the article right the car would size-wise compare more to the middle class cars you mentioned than to S-class or 7 series. So that comparison seems not too bad. However if the price point is above 100k then most people won't have really to decide between an A4 and this Lucid. Although a C63 and M3 are also considerably more expensive, so this will most likely also find it's customers.