The cost savings for car rental are predicated on increased utilization. Increased utilization is predicated on each car having more people using it on any given day. And these things don't scale infinitely -- each car can only serve a particular locality.
The number of variations that you propose is a fast geometric progression. Kids 0-12 months or so need different car seats from kids 12mo to about 3y need different car seats for older kids. The idea that you could support high utilization on "I want a car that has already installed a carseat for a 1-2year old + a carseat for a 5 year old plus a bike rack" is nuts.
(Regardless, also, parents carry a mountain of stuff that's THEIRS. The heck with a car seat, I need board books, toys, snacks, and wipes in the car.)
Only if you're an engineer. To a marketing person, you bundle groups of features together and price them at various tiers.
And if the fleet can successfully meet arbitrary needs around constraints, then the fleet is going to be heavily overprovisioned, and thus expensive.
"4WD, Bike rack, Dog area" -> 4WD SUV.
You'll probably have to snap on your own accessories (kayak/ski/bike rack) when the vehicle arrives. Or if you order in advance, you can pay extra to have a specific accessory configuration prepared and set up for you (vehicle drives itself to local servicing point to get configured).
I would like that.
e.g. Customer orders a self-driving car with 1 infant car seat. A robot bolts-in a modular infant car seat at the depot and sends it off.
But I don't need or want to buy a wheel, batteries, cameras, lasers, etc. Those also should be upgraded as technology gets better but my box doesn't really need to be anything but a box.
So what if I could sit in my box and have a transporter thing come over and clip onto me and take me away? You could have child seats and I could have a lazyboy chair, or I might need 8 seats and you need storage space.
This would then let the actual transporters take other types of cargo too, rather than having a people vs items split. It would allow a pony-express style swapover rather than needing huge range in a single one. It would even allow completely different types of transport, what if my pod could just be clipped onto a big train and whip me to the other side of europe?
This would all likely have other downsides, but is a fun thing to think about.
TL;DR shipping containers
I really want to see a day, where I drive my car to work. It then drives other people around and picks me when I am finished.
eg. "I need a 4wd vehicle for 2 adults and 2 bikes to take me to X park at 10am tomorrow."