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Re:AirPods are now available by gdulli on Tuesday December 13, 2016 @02:37PM (#13170068)
All companies play this puffery game but this goes far enough that it's practically insulting to the audience.
Re:AirPods are now available by tajen on Tuesday December 13, 2016 @05:11PM (#13171613)
Well, the 1st and 3rd iPhones were revolutions. The Mac screens are stunning. It wasn't BS when Apple used to use it. Until they kept the same language and dropped innovation.

In the same fashion, I was in a company whose motto was "Be the change you seek", which is really entrepreneur-minded and active. They changed their motto to "Advance humanity". Most employees said "It's ok, it's the kind of marketing bullshit that no-one even listens to". It wasn't about building something awesome together. The motto was here, hanging in the hall, just saying "We're strongly delusional, we all speak bullshit now, and we know you won't even debate about it because no-one believes it anyway! Look at us, we're kings of the universe!"

As you say, it is insulting to the audience.

Re:AirPods are now available by jodrellblank on Tuesday December 13, 2016 @08:03PM (#13172910)
https://mondaynote.com/the-power-of-company-mottoes-d5775414...

"Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world."

Seventy-seven words…to say what? How does this pablum tell an engineer, a sales person, or an accountant what the company is about, what it does, why and how?

I found this “vision statement” on HP’s website.