How Microsoft emerged from the darkness to embrace the cloud

Re:How Microsoft emerged from the darkness to embrace the cloud by alexose on Monday December 12, 2016 @03:29PM (#13161629)

I find it pretty amazing how a huge, publicly traded company that was in the beginnings of a cultural death spiral (circa 2010) managed to pull itself together. I can't think of many examples of leadership abandoning the philosophy that led them to dominate the market (embrace, extend, and extinguish) in favor of something else (innovation, community engagement, participating in open-source movements).

The anthropology behind it could be valuable to many other companies, I think.

[ Parent | on HN ]

Re:How Microsoft emerged from the darkness to embrace the cloud by troymc on Monday December 12, 2016 @04:32PM (#13162114)

Indeed, they somehow managed to resolve the Innovator's Dilemma. As such, they really are worth studying. No doubt there are MBA programs with Microsoft case studies.

[ Parent | on HN ]

Re:How Microsoft emerged from the darkness to embrace the cloud by robodale on Monday December 12, 2016 @04:41PM (#13162173)

...and I get the feeling that they have just turned the corner and are now pickup up speed in the innovate-release-feedback loop.

[ Parent | on HN ]

Re:How Microsoft emerged from the darkness to embrace the cloud by Diederich on Monday December 12, 2016 @05:03PM (#13162375)

IBM has been 'pulling itself together' for a long, long time.

It seems like a relatively rare thing.

[ Parent | on HN ]