This is pretty much the DNC playbook from the election, elevate a fringe candidate and marginalize the moderates during the primaries, to make it easier to tear down the candidate during the election. Problem is Dr. Frankenstein wasn't able to control her monster

Operation Pied Piper, The DNCs 2016 Strategy From Wikileaks part of Podesta release

1) Force all Republican candidates to lock themselves into extreme conservative positions that will hurt them in a general election;

2) Undermine any credibility/trust Republican presidential candidates have to make inroads to our coalition or independents;

3) Muddy the waters on any potential attack lodged against HRC.

Pied Piper Candidates

Ted Cruz

Donald Trump

Ben Carson

https://wikileaks.org/podesta-emails/emailid/1120.

see the attachment with email for the Strategy.

Negative publicity can swing both ways though, it could just as well sink him.

Maybe Ron Paul should have gone for that kind of infamy :-D