Kotlin's backed by Jetbrains which makes IntelliJ which many Java developers have heard of, whereas Apache Groovy was dropped by Pivotal which also still backs Spring. I imagine more and more software which enables Groovy for scripting will follow in the footsteps of Gradle and SpringBoot by allowing Kotlin to be used as well, such as Jenkins and maybe even Grails one day.
edit: The list of companies from the Kotlin website: https://github.com/JetBrains/kotlin-web-site/blob/master/dat...
I guess my point is you can find people using it. I just wonder why anyone who is currently using Java doesn't at least consider it and try it out -- it's much more concise and nicer to develop in. But then again, I guess a much larger percentage of Java developers don't ever learn anything new and probably have never even heard of the name.