The problem with that is that no one shops directly on the airline websites any more, at least not at first. Now this company's fares will appear at the top of the list when you search kayak or google flights or whatever. Then you order your ticket and don't realize the restriction until you're about to put the order through. This works effectively well.

Then the rest of the industry feels pressure to do the same thing to remain competitive. It's a race to the bottom and I think it's how we wound up in the present situation of frequently paying for checked bags and not getting meals included.

This is going too far though -- who travels for even a few days without an overhead bag? And have you noticed how much smaller the size restrictions on the overhead bags are now?