Hard to back up that claim. Fitbit should be doing about $2.4B in revenue this year. That's only about 22% of the global market share.

Is it the same market? The ability to tell me the time isn't the reason I wear a fitbit, it's mostly for the passive tracking.

Fitbit blaze is a smart watch.

"New products, Fitbit BlazeTM and AltaTM, including related accessories, comprised 54% of Q216 revenue".

I don't know how revenue is split between the two, but it sounds like they're selling a lot of blazes.

Edit: "In the first quarter, Fitbit sold 4.8 million wearable devices, including one million of the Fitbit Blaze and another one million of the Fitbit Alta."

Now this is first quarter data (when Blaze + Alta did 50% of overall revenue). Since Blaze costs 199$ and Alta 99$, one could split the revenue Blaze (33%) and Alta (17%) roughly.

One third of Fitbit revenue from Blaze (smartwatch) - that's a LOT!