There's no mangling that I can see? Take your profit number. Take the profit number for the industry as a whole (there's an opportunity for gerrymandering here, but phone sales are a pretty natural category). Divide a by b.
https://www.khanacademy.org/math/pre-algebra/pre-algebra-rat...
Percentages are ratios. when you are over a 1:1 ratio (AKA 100%) and then is over 1:1.5 or 1:1.03
How is that kind of mangling of numbers useful except for stroking Apple fans?
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Even though, on second thought, we should start putting "Making 1400% of profit!" on our marketing materials as well. Has a pop to it :)