Really? I don't see it all the time, and I think a little bit of referring to your own company/startup in relevant contexts is ok.

If people overdo it, we ask them to stop (and in extreme cases ban them), so feel free to email [email protected] if someone is overdoing it.

I might just be that the comments I do read (in relevant contexts or not) stands out for me a lot due to their predictive formula.

Is there some way to search comments for regex? Just for my curiosity.

> Is there some way to search comments for regex?

Not publicly that I know of. Might make a good API project.

It generally annoys me when I see it no matter what site I'm on but you're right, on here it's rare and more importantly this is HN so you should expect a bit here and there. Most of the time these people are just excited about something they're creating.

> just excited about something they're creating

Well put. That's the kind we want to encourage, and if someone goes beyond that and overdoes it, it's not hard to take care of.