Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by walterbell on Thursday December 01, 2016 @04:30PM
(#13083699)
Does Bloomberg require BusinessWeek to be profitable?
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Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by mappingbabeljc on Thursday December 01, 2016 @04:50PM
(#13083867)
It just instituted a bunch of changes which will radically change the magazine and may make it break even. "A person familiar with the matter said the publication, which Bloomberg acquired in 2009, was on pace to lose between $20 million and $30 million this year." http://www.wsj.com/articles/bloomberg-changes-businessweek-l...
Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by rz2k on Thursday December 01, 2016 @05:14PM
(#13084063)
According to what I could find online, the advertising rates they can charge make The New Yorker relatively profitable. Do you know if Bloomberg television is profotable or mainly a vehicle for promoting the brand? The reporting is a whole lot higher quality than CNBC, but the ads, especially in the evening seem like they are pretty cheap.
Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by donohoe on Thursday December 01, 2016 @05:26PM
(#13084146)
Between subscriptions and ads, I can say from first-hand knowledge that The New Yorker is definitely one of the more profitable Conde barns/magazines.
Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by frutiger on Friday December 02, 2016 @10:34AM
(#13089385)
All our media properties are marketing for our other products (Terminal subscriptions, B-PIPE, etc.)
Re:Condé Nast Shutters Self Magazine in Print, More Cuts on ...
by walterbell on Friday December 02, 2016 @10:49AM
(#13089535)
Makes sense. The "loss" is the cost of a giant content marketing campaign.