That time they could save is likely much more valuable than just the one time fee, and constant improvements and features for them could very well justify a nice recurring subscription fee.
http://www.thedigitaldesignco.com/graphic-design-subscriptio...
not exactly just logos but people seem to try and SaaSify everything.
But your two examples here seem exactly the kind of long-term customer relationships that benefits from SaaS. And may in fact be underutilized. These are high-touch, deep background kind of gigs, rather than impersonal service sites. I want to have an ongoing conversation about my task and I'm willing to pay a retainer++ for that privilege.
So there might be a substantial drop-off in revenue next month as there is no recurring revenue from existing customers.
I get that SaaS can be a good business model (great, even). On the other hand, I think subscription fatigue is real and you should think hard about your pricing. Dawson is making $15K/month on ONE TIME fees–and fees that are lower than a lot of monthly SaaS plans.
I want to see more of this.