We turned $140k on Kickstarter into $40k debt and broke even

Re:We turned $140k on Kickstarter into $40k debt and broke even by paulcole on Monday November 28, 2016 @06:00PM (#13059183)

>Tried: Amazon Sponsored Products Result: Actually works. We spend about $2.70 on ads per sale of the base game.

You're throwing money away. I searched "presidential debate game" on Amazon and you're the #1 (non-paid) result. Why are you paying for clicks on a search for which you're the only relevant result?

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Re:We turned $140k on Kickstarter into $40k debt and broke even by canes123456 on Monday November 28, 2016 @06:19PM (#13059288)

You are thinking too much about how you can make a bit more one a sale when all you should care about is getting one more sale.

Look at google adwords. Most companies show an ads for there company name when they are the number one organic search. It is worth it to block anyone else from buying an ad over you and not worth the trouble to add negative keywords for all the ones you rank well with organically.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by JPTeasdale on Monday November 28, 2016 @06:49PM (#13059444)

When you do a promotion on amazon, they also list your game under in that 'Sponsored Products Similar to This One section' . That's where most of the clicks come from.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by flashman on Monday November 28, 2016 @07:31PM (#13059686)

Makes sense - most visitors are going to be looking at some other game, not doing a keyword search, so go where the eyeballs are.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by withdavidli on Monday November 28, 2016 @06:07PM (#13059230)

Comes up for "debate game" search. Likely it comes up sponsored because of that term.

How many people actually search presidential debate game?

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