The parent comment has been completely rewritten.

It's terribly easy and not very useful to dismiss things in a vague way like this, and it's often wrong, particularly if talking about an entire category or market.

e.g. google could have been dismissed as just a search engine but it turned out eventually to be exactly what a lot of people wanted.

(As written now) I think it can be legitimate critic. Google really grew out of making a better search engine algorithm and all. Some of these businesses are essentially reselling things and not really focused on innovating the substantial part of the business. That can also work of course, but I can see why it's less interesting.