The few times I have gone biking in NYC with CitiBike I decided to forgo a helmet with the mindset that my exposure was limited to only a few hours. When I finally bought a bike I bought a helmet.

I think a vending machine selling these paper helmets next to bike share kiosks would probably be the best bet but I still wonder if I would have bought one due to the unattractive design.

If they could create an ultra cheap paper helmet that looked a little cooler I think that would be easier for the general public to adopt?