Yes, I feel like there is a growing social pressure to resist social pressure ;)

it's about strength of the personality - are you a conformist which tries hard to not stick out of the crowd, behaves as all the others, listens to the same stuff, thinks the same or do you forge your own way, whatever it means for you specifically?

I prefer this strength in women - as it is not an isolated feature of personality. Life is too short to spend it with someone that shallow, unless that is exactly what you want/need.

And yes, if it's not clear, women requesting diamond rings as statement of true love (that's just not true and won't make the relationship any better), or blabbing about 3-salary-worth of diamonds... meh, I say you can do better.

Don't give in to peer pressure, none of the cool kids do

Are you peer pressuring them to not give into peer pressure?

It sounds a lot like my marriage advise which is "Don't listen to any marriage advise - except mine".