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Re:Dear Google, Apple, Mozilla, and MS: Please End Auto-Play... by mgkimsal on Sunday November 13, 2016 @11:13AM (#12943989)
need also to look beyond a month or quarter.

my wife has quit going to several sites altogether, and in other cases can not buy on a website, because of pop-up stuff.

So... if they're measuring for "email signups" then - w00t! - sweet! - numbers are so high! What about actual sales? Or repeat sales? Lifetime value of a customer?

Re:Dear Google, Apple, Mozilla, and MS: Please End Auto-Play... by matt_morgan on Sunday November 13, 2016 @09:01PM (#12947004)
I don't think I was very clear but yes, that's what I meant. You can't just look at the short-term gains of the promotion; if it suppresses repeat visits then that's a cost. And yes, it's hard to do, and is an art as much as a science.