Look up "eternal September" if you want to understand the demographic of Usenet...
The skill (and motivation) gap between using something like IRC and Twitter is massive.
Usenet, IRC, Twitter, neither is really important for anyone besides are rather limited subsection of the general population.
You might not know people personally, but certainly you're aware of Twitter's role in the Arab Spring. And you've heard of Black Twitter, right?
I had 12000 followers for a twitter account about a specific football club - a specific subsection but not a technical or media one.
I used to randomly look at my followers and while many were "highly invested tech and media people" - the majority were just people who wanted to stay up to date (in particular I used to live-tweet during games which lots of people really enjoyed).
That was a few years ago though - personally I rarely use Twitter any more.