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Re:Google – My Activity by ForHackernews on Tuesday November 08, 2016 @04:40AM (#12898882)
What would happen if a company violated its user agreement? Are those agreements even legally actionable?

Since you don't pay for most Google services, I doubt you could recover any damages.

Re:Google – My Activity by halflings on Tuesday November 08, 2016 @05:44AM (#12899163)
Legal action is the very large recourse.

They would lose credibility, which would make them lose (a lot of) money indirectly.