But I expected that they'd keep a high-performance developer-focused MacBook (the Pro) for all those guys who are actually making the iOS/MacOS apps. And part of me hoped they'd show some love for that target audience.

On the other hand, who am I kidding. As I'm getting more and more into 'native' development and as my laptop is showing its age when I use Xcode, I'll probably eventually cave and get a MacBook Pro because I can't do my work without it.

It's just not nice, I guess. But then Apple isn't particularly known for being nice, so it makes business-sense. iOS/MacOS devs will still get their new machines, even if they end up feeling fleeced.

Sadly it's hard to blame them when you look at Google and Microsoft. Both had much better development environments and got crushed in revenue.

I mean, they don't have a platform to run their development tools on. You can't really run them on Android, I mean, I guess you could, but the same issues with trying to use an iPad. Chromebook? Maybe? With some work, but not out of the box.

Microsoft certainly has good dev tools, while I don't care for Windows in general, I do appreciate the good tooling when I'm at my day job.

Would you rather work with Java , C#, or Objective-C?

Would you rather work with a open-source frameworks or a closed-source ones?

Would you rather have to wait a week and pass an arbitrary review of your application for every release, or be able to publish directly to customers?

Would you like to be able to distribute test builds directly to customers?

Would you like the option to architect your app as more than one process?

There's been improvement on some of these (Swift is promising, XCode is actually pretty good now, Google and Apple's review process has converged), but as an iOS dev I've constantly been jealous of my Android teammates since they can do things like "use a modern language", "inspect the framework to see if that behavior is intentional", or "send a test build directly to that customer", or "run their app in the background" or "use interprocess communication".

Hahaha. Oh, were you being serious?

In my particular case, Objective C, of course, because it is much better as an interface to c++ or c.

We do multimedia, audio, video and image processing. Java is not an update but going backwards in lots of things compared to c there.

We have to tolerate Google terrible tools for this as we port our software for Android.

I'd take Swift 3 over any of those languages in a heartbeat.

In most cases, as a consumer, I want the framework to work well and be well-documented and well-maintained, all of which are provided by Apple.

We haven't waited a week for reviews for years. I submitted an app this afternoon and it was approved this evening. Review times are faster than Kindle store by far and marginally slower than Play at this point.

TestFlight supports 2k public beta testers, and has excellent built-in distribution, tracking, and support mechanisms (and is free).

I work with Android devs every day, and to be frank, they are jealous of us.

They're really not that great. Android Studio is a hacked-up version of IntelliJ that doesn't feel like a unified experience. Error highlighting often gets out of sync until I rebuild the whole project. Design preview sometimes stops updating, displays an error overlay with a stack trace, and requires manual refreshing and rebuilding to fix. Updating various Google components can be a series of manual clicks and restarts. Gradle sometimes goes out of sync and requires manual rejiggering to get working again. And so on.

> Microsoft certainly has good dev tools

If any one of the Big Three really gets developer tooling, it's Microsoft. Visual Studio is an absolute joy to use, and it has the best Vim integration of any non-Vim editor I've tried. C# is getting better and better with every release; I wish I could use it everywhere.

I'd also like to hear from people who have developed for both platforms.

> Microsoft certainly has good dev tools, while I don't care for Windows in general, I do appreciate the good tooling when I'm at my day job.

Interesting. I do get that impression and it's one reason I'm open to eventually moving to a Microsoft product again for my development work. Is it currently possible to do iOS development exclusively on a Microsoft laptop/environment? Or at least could I get away with using a remotely-controlled Mac Mini for some of the Xcode stuff?

On Dev Tools / Programming:

I'd have to say Google's Tools are 100x better than they used to be. Android Studio is based on IntelliJ IDEA and they've done a decent job of getting emulator performance where it needs to be on good hardware.

That being said, I think Swift was a huge win to Apple developers who were unhappy with Objective-C. Xcode and the iOS simulator are still way ahead of Google's tools on performance.

On SDKs:

This is where Google is really blowing it and where Apple shines. Apple's SDKs tend to be well thought out and well documented.

Android's SDKs on the other hand are poorly documented and are fragmented into a mess. To expand a bit, there are new SDKs for new features on new hardware and tons of "compatibility" SDKs that have to be used to bring modern features to your app if you want to support old Android releases (you have to).

Android's SDKs show both a lack of direction and a rush to patch up the fragmentation mess. This isn't a knock at their hardware (Pixel, etc), which looks nice. There's just a general lack of coherency among their APIs and no clear path on how they're going to fix it.

TLDR; It's fair to say Google is making progress making their developer's lives better but Apple (and it's community developed SDKs) still make a better developer platform and a better software to develop with.

I will say, VS2015 has options for creating iOS projects, but I haven't tried using them and don't know the limitations (irrelevant to my day job, I use VS for C# and sneaking in bits of F# when I can for internal applications targeting Windows desktop).

But there are some hiccups with Xamarin, and I'd rather just code native now for iOS only (there's a lot more jobs for native iOS developers than Xamarin, although React Native is a good bet nowadays too). If I was doing cross-platform with Android, I'd either do React Native or I'd consider Xamarin again.

Cydia/Theos/Cycript were developed by two people and they come together so much better than that shitty Xcode stack it blows my mind. They are so good that iOS being closed source isn't even a con anymore. They are probably the most underrated tools in existence; most people haven't heard of them (let alone regularly use them) because the industry doesn't see un-jailed iOS as an lucrative market. It's a damn shame.

But I have a hard time understanding why they would bother trying to move developers, which to me implies removing dev capabilities from the Mac (how?) or killing the Mac line entirely (why?).

Swift Playgrounds is a first step in that direction. There's still a lot of work to do, but you can technically write Swift on an iPad right now, so why not just add an IDE that will compile directly to device (no simulator required).

Would I be surprised to see this happen for an iPad 'Pro' a few years down the line? Nope, not at all, especially given how Apple touted that the Pro cpu specs can take on tasks once reserved for "workstations and PCs".

- photoshop/illustrator/sketch - a bunch of chrome tabs for research and one with dev tools open - sometimes safari for testing - a task app to keep track of what needs doing - multiple screens so I can use one for reference/research and the other for work

I suppose much of that could work on an iPad Pro assuming it can keep that much stuff in memory and assuming that I can use a keyboard to task-switch. But the multiple screens could be an issue.

  – Post PC products now 66% of our revenues
  – iPad outsold Mac within 6 months
  – Post PC era = more mobile (smaller, thinner, lighter) + communications + apps + cloud services
  – PC now just another client alongside iPhone, iPad, iPod touch, …

  – we invented Digital Hub concept
  – PC as hub for all your digital assets
  – contacts, calendars, bookmarks, photos, music, videos
  – digital hub (center of our universe) is moving from PC to cloud

If Jobs faced a choice of promoting "Apple PC as digital hub" or "non-Apple cloud(s) as aggregate digital hub", which would be better? Apple has thrived by integrating hardware and software. In the "cloud", this integration advantage is lost as Microsoft aggressively ports their apps to Azure cloud + iOS devices. Jobs could have read the writing on the cloud and repositioned the Mac as IoT digital hub and cloud cache, via macOS Sierra Server ($20 in the Mac App Store, but could use some love, http://www.apple.com/macos/server/).

Are you sure? I now keep only a small portion of the music I own on my phone. The rest is in my iCloud account. I don't keep any video on my devices (other than what I record with the camera). It's all on iCloud. I use my AppleTV to watch movies, television shows, and listen to music, and it all streams from the cloud. While I don't keep my photos in the cloud because I value security, most iOS users do.

iCloud has its issues, but people using iOS are using it for most of their digital media.

I mean, the post-PC era came, but it's not like our collective productivity went off a cliff with it, nor that the majority of our productivity moved to mobile. It's just moved to non-Apple platforms.

It seems pretty obvious today but 6 years ago that was pretty forward thinking.

Lots of straws on that camel...

They do:

"Google Chromebooks outsell Apple Macs" (May 2016)

http://www.businessinsider.com/google-chromebooks-outsell-ap...

The overall direction of travel and the emphasis on i-devices were pretty clear, yes, but it was uncharted territory so that's what had to be assessed. The view of the PC as home hub was still there, for example - that's now been ditched in the Apple world, considering Apple TV is an also-ran and iMac / MacMini are effectively dead. Steve might not have done that, not like this anyway.

Did we read the same email? Half of the "Strategy" bullet points relate direclty to the PC and it's role. He points out that Apple is the inventor of the Digital Hub concept with the PC being the hub. He goes on to say that the concept has since evolved to the Cloud being the hub, not the PC, but Apple hasn't evolved and is in danger of losing out if they do not transition away from the PC to cloud. He specifically says the PC is just another client.

    – Post PC era- Apple is the first company to get here
    – Post PC products now 66% of our revenues
    – iPad outsold Mac within 6 months
    – Post PC era = more mobile (smaller, thinner, lighter) + communications + apps + cloud services
    – we invented Digital Hub concept
    – PC as hub for all your digital assets
    – digital hub (center of our universe) is moving from PC to cloud
    – PC now just another client alongside iPhone, iPad, iPod touch, …
    – Apple is in danger of hanging on to old paradigm too long (innovator’s dilemma)

I mean what do the actual Apple Developer use as their daily drivers?

I mean what do the actual Apple Developer use as their daily drivers?

Many people see this as a relevant question for some reason, but I'm not sure why. You don't need a Sony branded PC to develop for the PS4, or a Microsoft branded PC to develop for the Xbox. You still need a Mac to develop for iOS and OSX, but there's no technical reason for that. It's a wholly-artificial constraint imposed by Apple... one that could go away tomorrow with a stroke of Tim Cook's pen.

They don't innovate that much. They just duct-tape reference designs from Intel and other vendors together, like any other PC vendor.

It doesn't take much innovation to select a headphone jack or a USB jack in Altium and hit the Delete key.

I guess Apple is skating to where the puck is going to be. I have a MBP and any serious computation is done on either EC2 or the cluster downstairs (a fairly sizable cluster).

I do think that they optimized for thinness to much in the new MBPs. If I were buying I'd buy an older MBP for the other other ports (SD card is going away but I don't know about the rest).

To make iOS apps you still need (and you always probably will) a mac.