The Steve Jobs email that outlined Apple’s strategy a year before his death

Re:The Steve Jobs email that outlined Apple’s strategy a yea... by toyg on Thursday November 03, 2016 @01:25PM (#12865996)

I don't disagree, my remark was more shaded by the MBP debacle: there is nothing in that email saying "our pro tools should suck from now on". There is an emphasis on i-devices and cloud (and lock-in...), of course, and on new strategies, which is what has to be hashed out; but there would have been no need to hash out what a great Pro laptop is or what a great desktop is, since Steve would have seen a few in his time. He's had quite a few run-ins with his developer ecosystem throughout the years, so he knew pretty well what you can and cannot sell to that crowd.

[ Parent | on HN ]

Re:The Steve Jobs email that outlined Apple’s strategy a yea... by cptskippy on Thursday November 03, 2016 @02:32PM (#12866615)

I'm not sure suck is right word, they're just catering to a different market. The new MBPs seem to be targeted at the "prosumer" market and not actual professional market. It's almost as if Apple is abandoning the segment that kept them alive pre-iPod. It makes you wonder if they're going to introduce an actual professional line again.

I mean what do the actual Apple Developer use as their daily drivers?

[ Parent | on HN ]

Re:The Steve Jobs email that outlined Apple’s strategy a yea... by CamperBob2 on Thursday November 03, 2016 @06:51PM (#12868792)

There won't be a Mac in another five years, Pro or otherwise. Didn't anyone notice that they dropped "Computer" from their company name, concurrently with the release of their iOS product line? They don't want to be in the commodity appliance business, and that's what computers are.

I mean what do the actual Apple Developer use as their daily drivers?

Many people see this as a relevant question for some reason, but I'm not sure why. You don't need a Sony branded PC to develop for the PS4, or a Microsoft branded PC to develop for the Xbox. You still need a Mac to develop for iOS and OSX, but there's no technical reason for that. It's a wholly-artificial constraint imposed by Apple... one that could go away tomorrow with a stroke of Tim Cook's pen.

[ Parent | on HN ]

Re:The Steve Jobs email that outlined Apple’s strategy a yea... by cptskippy on Friday November 04, 2016 @02:01AM (#12870661)

If that were the case then why continue trying to innovate the computer? If the Post PC Era and their embrace of consumer electronics means they plan to abandon the PC then why bother investing in innovating it? Why not make moves to push users off their hardware? Allow OSX to be virtualized or release XCode for Linux or PC?

[ Parent | on HN ]

Re:The Steve Jobs email that outlined Apple’s strategy a yea... by CamperBob2 on Saturday November 05, 2016 @05:30PM (#12881999)

If that were the case then why continue trying to innovate the computer?

They don't innovate that much. They just duct-tape reference designs from Intel and other vendors together, like any other PC vendor.

It doesn't take much innovation to select a headphone jack or a USB jack in Altium and hit the Delete key.

[ Parent | on HN ]