To me, it seems like many people have this weird "ick" about natural biological functions. Some are understandable - like body waste, and sneezing/coughing that could spread contagions. Regular smoking I can understand from the standpoint that it smells bad.
But vape clouds typically smell good. But they are visible. So people are reminded of "ick - breath!" meaning something similar to coughing/sneezing (and not covering your mouth/nose)...
Yet, nobody seems to have an aversion to everyone around them just "breathing" normally - or even an exasperated sigh or huff - which is arguably just as much breath coming out as someone vaping.
Just that it is invisible - and now no "ick factor" if you will.
It's kinda crazy; here is something that can and could really help smokers, yet being vilified because of some weird hangup people have with breathing - because it is visible. It is similar to how some people love to eat chicken nuggets, but give them a bone-in chicken wing and all of a sudden it is "gross - it has bones" - like the nugget is somehow more sanitary or further removed from the chicken because it is boneless?
/humans are weird
If it's rude to spray perfume or eat smelly food, then it's also rude to vape.
In theory the vapour might have as strong a smell as cigarette smoke; in practice even the most strong smelling vapours are mostly comparable to the smell of personal fragrances, and we are ways off from banning those as well.