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Re:Show HN: My first web app – PDF memo creator by reneherse on Tuesday November 01, 2016 @03:17AM (#12843964)
We choose "we".

Even if you're the sole author of the app/site, the voice of any text should be abstracted away from your identity at least to this small degree. Use "I" only in testimonials, quotes, or in a "message from our founder".

This discipline helps keeps the voice/tone of the text consistent throughout the app, which inspires trust and confidence. It's more polished and professional, especially if you ever contemplate expanding your team.

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