> The "insanely great" perceivable customer value was missing in the presentation of the last macs for a lot of reasons (memory, keyboard, cable integration with iPhone out of the box, mag-safe, extension cord, higher price etc.).

Exactly this. For the past few years I've been an Apple apologist in regards to the "overpriced hardware" argument: it was nigh-impossible to get a well-built laptop with comparable specs from a PC OEM. But the new MBP costs more while delivering less.