Premium is very premium in the car industry. It is one thing to find $3000 to buy a laptop. It is expensive for a laptop, but it is in the realm of purchasable by a large chunk of the population.

It is quite another endeavour to find $100K+ to buy a car, no matter how you can rationalise it. The total market size for car at that price is probably in the 6 digits cars worldwide and shrinking in the western world.

That falls quite far from Apple business model and expertise.

There are low margins generally in the phone industry, too. And in the computer industry.

My point was that Apple probably cuts large projects with too little earning potential.