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A comment on What Apple’s quiet failure can teach you about your business. Parent comment

Re:What Apple’s quiet failure can teach you about your business by berntb on Thursday October 27, 2016 @07:12AM (#12804154)
Afaik, Apple starts lots of development projects and a lot of them gets "Steved". If the new product isn't enough better than the competition or won't have enough profit margins... axe.

(Point is, the project might have been doing well and following the plans -- but Apple might have found that the target market niche was too small. Or the margins might have been too low for Apple.)

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Re:What Apple’s quiet failure can teach you about your business by dharma1 on Thursday October 27, 2016 @07:22AM (#12804195)
Very low margins generally in the car industry. It would have been a money pit for Apple
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Re:What Apple’s quiet failure can teach you about your business by gutnor on Thursday October 27, 2016 @07:42AM (#12804285)
Premium is very premium in the car industry. It is one thing to find $3000 to buy a laptop. It is expensive for a laptop, but it is in the realm of purchasable by a large chunk of the population.

It is quite another endeavour to find $100K+ to buy a car, no matter how you can rationalise it. The total market size for car at that price is probably in the 6 digits cars worldwide and shrinking in the western world.

That falls quite far from Apple business model and expertise.

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Re:What Apple’s quiet failure can teach you about your business by berntb on Thursday October 27, 2016 @07:30AM (#12804230)
There are low margins generally in the phone industry, too. And in the computer industry.

My point was that Apple probably cuts large projects with too little earning potential.

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