Well price trumps everything in every part of the world, for the average person. That said, there are millions of Indians who plunk down exorbitant prices for cars, TVs, Jewellery. However, what I've noticed is that very few Indians value time. They'll value convenience, only if the price for convenience falls in their perceived 'economical' bracket. For ex, maids. So any product or service that saves time in India is very hard to sell.