The form and function aren't replicable. When you work on a cintiq, the cintiq is on your table and you often have to keep looking up and down at the screen on your monitor. It's not the optimal way to work. The engineering is in the hinge and the form factor. You're not the target market if you want a beastly computer that can run a bunch of games. It's the same people who use a cintiq and an iMac that they're targeting. It's not just looks. It's having the thinnest panel with high color accuracy. It's having novel interaction paradigms with a dial. This isn't a desktop built for someone who builds their own computers. It's for the person who uses illustrator and photoshop daily and works on an iMac and a cintiq.