Both digital illustrators I know work entirely on PC's these days simply because the tooling there is more flexible. I have no doubt they will migrate to this device over time.

Apple these days are designed for optimal usage of iTunes and Safari.

It is no longer the platform of choice for creative content creation.

Surprisingly, two of the worst pieces of software that come with OSX. I would love it if they were really optimizing anything about iTunes.

> I would love it if they were really optimizing anything about iTunes.

Indeed. iTunes has become so bad I bit the bullet and signed up for Roon - despite its eye watering price. It's a vastly better (and of course in some other ways inferior) alternative.

One thing which I like about Roon and indeed a lot of 3rd party software from smaller companies is that I can talk to the devs and product managers on the community forums and find out where the product is headed or make suggestions and get feedback.

As far as iTunes goes, I have no idea where in the hell it's going. It went from a music manager to an eBooks platform, an App Store and now a Spotify clone.

Good time to be a software company specialising in catering to the disgruntled user who wants something a little more sophisticated than what Apple's currently selling.

Safari is my favorite browser except for non development. I agree about iTunes though.

iTunes has been completely awful since the last update. For a while it wasn't usable at all if my laptop woke up from Sleep mode, and a patch a couple weeks ago seemed to fix that, but it still happens. It's like the application doesn't have logic anymore to handle reconnecting to networks.

Plus most of the interface feels unnatural to use, at least for Apple Music and the Store.

Since the last update? I think you mean, for the last few years...

Well, specifically the issue I mentioned with reconnecting after losing network connections. I've never noticed anything like it before this major iTunes version.

if they can optimize iTunes it would represent as a momentous shift in general computing.

Indeed. Coreaudio is much than whatever it is on Windows. Easier to sync software and lower latency overall.

Indeed. Safari is lagging behind, it's like IE in the old days. iTunes is the shittiest App I have interacted with in the OSX eco-system.

Maybe for visual content. The music technology classes I teach are a sea of MacBooks.

My thoughts exactly.

Not sure if anyone listened to Satya's closing comments but they sounds eerily similar to something Jobs would say.

Either way, good for Microsoft on putting out a product for the high end creative segment.