It has saved us hundreds if not thousands of man hours on something mission critical to the company, all while empowering the end users, giving my programmers more latitude to operate, and separating nicely the generic environment from the specifics that are irrelevant to it.
There are many ways to solve a problem, and the right one is highly context dependent. Dismissing something just on the basis of "we already have a way to express logic; it's called code" seems very narrow minded and not like the best way to produce solid engineering work.
I can also highly recommend Fowler's "Domain Specific Languages" book, which gives me the backing to say that I am far from alone in having success with that approach.
It looks as a way to move business rules entirely to the backend, but still have the frontend executing them. I can see the value in that if you desperately need to reduce the load on your backend.
From the looks of it, I agree. It feels like an AST serialization format in JSON, but it's unclear whether it's optimized for any specific use cases or merely a toy implementation.
If I'm thinking what it is, the graphical editor/composer is what has saved you a lot of time, not the DSL. Your users likely are never touching the DSL, they are simply using your GUI application to build their use cases at that point. This is a common pattern that has nothing to do with DSLs; you just happen to target one as the intermediary format. It's important to understand this distinction.
But feel free to provide more details if this is not the case.
Yes, I could have embedded Lua or Python or JS and made them interact with an API that the environment exposes, but designing my own DSL let me make it a declarative affair, which greatly simplified things, as well as take various shortcuts in representing some abstractions that'd have been much more of a pain otherwise. This was in a CPU/memory bound environment, where the declarative, compact DSL approach (with all of the properties of the resulting program inferrable at parse time) turned out to work quite well. And generating that DSL is much more straightforward than generating code in a full scripting language.
The graphical editor was indeed a big reason for the success, and my users didn't interact with the DSL, but my developers did and it was much more straightforward for them than having to deal with lua/Python/etc. Ultimately we'd have still ended up with a DSL, albeit one represented in a programming language where 99% of the features are unused.
I'm not sure I get why you're so opposed to the notion altogether. Sure, there's plenty to quibble with if one so desires with OP's implementation in a vacuum, but perhaps consider that people just as experienced and knowledgeable as you have found value in the DSL approach over others for certain projects. If you're interested in diving more into it, check out Fowler's book.
Turing complete markup-based DSLs have been created before - e.g. ant/maven/xslt - and in those cases it was a huge mistake to create an entirely new language that powerful.
If the DSL logic doesn't require a turing complete language - something much less powerful, it might be worth doing a DSL that has limited computational power.
IMHO this is a core principle underlies most computer languages: https://en.wikipedia.org/wiki/Rule_of_least_power
For example, consider you have a stream of events that you need the user to be able to filter server side, such as all events that have a field of "name":"bob".
I will agree with you that these systems often increase in complexity until you have finally built a small language runtime. It can be difficult to distinguish where the descriptive language ends (eg binary operations) and the other begins ends and the other begins (eg sliding window, custom algorithms).
why groovy?
The problem is that it's almost entirely optimized for a machine to read, and not for a human.
Next thing you know, you've written something a little complex in this new format and realized it's pretty hard to maintain. So what should you do? Create a program to generate it, perhaps, from a higher level, easier to read, representation. In other words, a compiler.
That said, I'd argue this notation probably isn't a super concise representation for config over code. Implementing a JS evaluator so you could instead write "request.auth != null" and having JS like expressions is easier than the Prefix notation. Cool idea nonetheless!
If you want to make a different programming language that's fine. Data is code.
Maybe what you really want is a finite state machine? http://machina-js.org/